OUR PROFILE

WHO WE ARE



From its beginning to its final settlement, Grupo Peña Verde has stood out as the only Mexican conglomerate specialized in comprehensive risk management. In this sense, the companies through which most of the Group’s activities are carried out are General de Seguros, General de Salud y Reaseguradora Patria.

With the goal of stimulating business growth, consolidating a robust Corporate Governance and taking advantage of the synergies and efficiencies inherent to our set of businesses, the entire operation is backed by a corporate entity, which operates under the trade name of Peña Verde and has the legal name of Peña Verde S.A.B. (being a Mexican stock corporation with an unlimited duration). In addition, it has been listed on the Mexican Stock Exchange since 2012, identified with the ticker symbol PV.

The corporate offices of Reaseguradora Patria and Peña Verde are located at Periférico Sur 2771, Col. San Jerónimo Lídice, Alcaldía La Magdalena Contreras, C.P. 10200, Mexico City, with telephone number 5683-4900. As for the main offices of General de Seguros, they are located at Avenida Patriotismo #266, Col. San Pedro de los Pinos, C.P. 03800, Mexico City. In addition, we have more than 22

commercial branches to provide top quality service to our customers, always guided by our cultural motto: the customer, my priority.

>>OUR VALUES

The values presented below constitute the fundamental framework within which Grupo Peña Verde’s strategy is built and implemented:

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BUSINESS UNITS


The following are the three business units that make up Grupo Peña Verde:



Risk management activities are consolidated through the Insurance and Reinsurance Units. The Servicios Administrativos Peña Verde subsidiary, where the Business Transformation and Financial Strategy Unit (UTEEF) is located, has the goal of establishing an organizational culture that stimulates participation and innovation in Grupo Peña Verde. Thus, contributing to the strengthening of competitiveness in all of the group’s business units.

In summary, the Group employs two strategies to create value. On the one hand, the income generated by our operations is used for investments and generates an operating margin. On the other hand, our investment portfolios not only increase profit margins, but also play a crucial role in diversifying risk.


INSURANCE

General de Seguros

With more than 50 years of experience in the Mexican insurance market, our company has provided its clients with a wide variety of products for the protection of life, vehicles, casualty, and in particular, in the agricultural field, being one of the few insurance companies that offers this coverage. Through General de Salud, we also provide services in the areas of medical expenses and health. In addition, it is important to mention that General de Seguros is authorized to operate in credit insurance and reinsurance.

Throughout its outstanding trajectory in the Mexican insurance and surety (non-pension) market, General de Seguros has revalidated its commitment to timely and efficient service. As a result, by the end of 2023, it has reached the #32 position in the Mexican insurance and surety (non-pension) market.

In 2023, we are proud to have more than 50 years of history protecting our customers.

General de Salud

With an outstanding experience that exceeds 15 years, this insurance company is of Mexican origin and operates as a subsidiary of General de Seguros. Its main focus is on providing insurance in the health insurance field.

To meet both personal needs and those of small and medium-sized companies (SMEs), General de Salud offers group plans ranging from primary coverage, such as consultations and prevention, to comprehensive coverage that includes ancillary services, hospitalization, maternity, dentistry, among others.



REINSURANCE

Reseaguradora Patria

As the oldest reinsurance company in Latin America, Reaseguradora Patria has consolidated its influence in the region and has steadily expanded its international reach. Since 1953, it has played an active role in the industry, offering comprehensive risk management services and providing personalized economic, technical and administrative guidance.

Reaseguradora Patria’s main business partners are insurance companies, surety companies and reinsurance brokers.


Unidad de Transformación Empresarial y Estrategia Financiera

The “Business Transformation and Financial Strategy Unit” (UTEEF) acts as a service provider to the business with the possibility of using its expertise to attract external business, focusing on the following points:

  • Vision of services instead of processes.
  • Place the client as the number 1 priority (provide transparency on services, resources, costs, deliverables, etc.). This approach has generated the need for a brand concept for the “Business Transformation and Financial Strategy Unit” (UTEEF), which generates positioning within GPV and, in the medium term, has the potential to be used commercially with new clients.

The consolidation of this area provides several benefits, among which are:


External Affiliations and Initiatives



Through General de Seguros and Reaseguradora Patria, we have interests in:

  • Mexican Association of Insurance Institutions (AMIS for its Spanish acronym)
  • Mexican Association of Guarantee Institutions (AMIG for its Spanish acronym)
  • The Global Federation of Insurance Associations (GFIA)
  • Federación Interamericana de Empresas de Seguros (FIDES)
  • The Institute of International Finance
  • Asociación Panamericana de Fianzas
  • Insurtech Alliance

Centro de Contacto de Servicios de Salud (CCSS)

CCSS - Peña Verde, S.A. de C.V., specializes in offering telephone medical guidance services and its main objective is to promote improvements in both efficiency and quality of service in the health field. (OMT). Its function is to guide the more than 1.4 million policyholders of General de Seguros and General de Salud, coming from various institutions (public or private) to the appropriate level of medical care.

By 2023, the expansion of its service offering includes the monitoring of chronic degenerative diseases and remote care services.

During 2023, we attended




Our regulatory agencies are:

  • Mexican Central Bank (Banxico)
  • Mexican Stock Exchange (BMV for its Spanish acronym)
  • National Insurance and Surety Commission (CNSF for its Spanish acronym)
  • National Banking and Securities Commission (CNBV for its Spanish acronym)

In the pursuit of best business practices and driving our efficiency, we have a relationship with:

  • United Nations Global Compact
  • Great Place to Work (certified since 2015)
  • Mexican Business Coordinating Coucil (CCE for its Spanish acronym)
  • Insurtech Alliance

We are also in the process of implementing the following standards:

  • ISO 27001 Information Security Management Systems: Grupo Peña Verde implemented security controls in alignment with the ISO/IEC 27001 standard and the NIST (National Institute of Standards and Technology) reference framework, which are in operation and under continuous improvement processes to maintain the safekeeping of the Group’s information.

The ADKAR (Awareness, Desire, Knowledge, Ability and Reinforcement) change management model, which facilitates the transition and adoption of the security culture required by the Group in view of its risk context, is maintained as a means of support for the education and awareness of employees in security matters.

  • ISO 31000 Risk Management: During 2022 Grupo Peña Verde implemented a new methodology for measuring and quantifying its operational risks based on this ISO; this is expected to strengthen the visibility and monitoring of indicators that help mitigate and manage the operational risks of the institutions that make up the Group.
  • NOM 035* (oriented to detect psychosocial risks within an organization, mandatory for all Mexican companies).

*With the exception of NOM 035, all initiatives are voluntary and non-binding.