From its beginning to its final placement, Grupo Peña Verde has stood out as the only Mexican conglomerate specialized in integrated risk management. In this sense, the companies through which most of the Group's activities are conducted are General de Seguros, General de Salud and Reaseguradora Patria.
Sustainability is embedded in our strategy and is reflected in the services we provide, the way we operate and the management of our investments.
At Peña Verde, we conceive sustainability as “the ability to develop and generate profitability within a framework of ethics and respect for the natural, social, political, cultural and personal environment, through diversity, the spirit of service and the ability to care”.
The edition of Peña Verde DAY2023 was in favor of the environment, consisting of carrying out a day of reforestation of one hectare of forest in collaboration with the Civil Association Reforestamos Mexico. Reforestamos Mexico is a Mexican organization whose mission is to ensure more and better forests to promote sustainable development, with the objectives of stopping deforestation, increasing sustainable forest management, restoring degraded lands and reforesting cities. Fifty-eight people from Grupo Peña Verde's labor community participated in this reforestation day, planting860 oyamel and patula pine trees on a hectare of land in San Pedro Nexapa, State of Mexico.
CAs every year, Grupo Peña Verde joined the ÚNETE campaign, which aims to eradicate violence against girls and women by raising awareness of this important issue. From November 25 to December 10, messages in support of this campaign were disseminated in both internal and external media.
At Grupo Peña Verde, we have principles that are essential to the success of our business. Therefore, we adhere to our Code of Ethics and Business Conduct (the “Code”), approved by the Audit Committees and Boards of Directors of our subsidiaries. This orientation allows us to offer mainly intangible products, build, transmit and maintain trust among customers.
In this way, Grupo Peña Verde guides our daily actions according to the ethical principles aligned with our mission, vision and values of each of our subsidiaries. This, in turn, promotes solid relationships based on respect, integrity and legality.
During 2023, by virtue of its 50th anniversary and its transformation process, General de Seguros evolved from a “detect and repair” to a “predict and prevent” stance, with the objective of being a close partner of customers from now on in the risk reduction process.
Authorized by the National Insurance and Bonding Commission, Reaseguradora Patria carries out various reinsurance and reinsurance activities. These activities are negotiated both directly and through reinsurance intermediaries with domestic and foreign insurance and reinsurance institutions.